Define what the page is about

One page should answer one primary service or buying decision. Merge near-identical pages that compete for the same intent, rather than changing only the headline.

Check visible evidence

Look for accurate company identification, verifiable credentials where relevant, genuine service scope, important limitations and clearly stated cost drivers.

Confirm the journey

A visitor should be able to move from learning to comparing, then to an appropriately qualified enquiry, without being misled about what is offered or who receives their data.

What a useful first review should cover

  • Is the intended customer identifiable?
  • Is a material claim evidenced and dated?
  • Are fees or price drivers understandable?
  • Is the next step real and privacy-appropriate?

The checklist supports content planning, not a regulated financial recommendation.