Six evidence checks for an important service page
Tick the questions you can answer with real evidence. Your selections stay in this browser tab and are not submitted anywhere.
This is an SEO and editorial planning resource, not financial or regulatory advice.
Which unchecked items would most affect your ability to win and serve a qualified buyer? Resolve those before multiplying pages.
Check the statements that are true for your business to see your result.
How to use the evidence score
Think about the important decision a visitor is making. If the page states the service clearly but hides important fees or limitations, its core problem is not solved by a better headline. Each check should be answered from something verifiable: a current company record, an approved service explanation, an appropriate professional review or a demonstrated working enquiry process. An unchecked material-claim item can outweigh less consequential checked items.
A sensible next editorial task
Choose one commercially important service page and ask a colleague who did not write it to find the intended customer, scope, eligibility, costs or cost drivers and next step. Mark the claims a suitably qualified person needs to confirm. Then fix the page before multiplying closely related variants. This exercise is about comprehensibility and reliable information, not a regulatory sign-off.